Audience Theory

Why do audiences choose to consume certain texts?
Entertainment
Social interaction
How do they consume texts?
Read
What happens when they consume texts?
Some kind influence

1. Do you play violent video games and/or watch violent films? Are you violent in ‘real life’? Yes and no

2. Do you ever see a product advertised on TV or on the internet and decide you want to buy it? yes, Borderlands

3. Have you ever seen a documentary which has drawn your attention to an issue which you now feel strongly about? not really

Moral panics and the news

How effective are regulatory practices?

AGAINST

-Not consistent
-Not protecting consumer/public
-Lack powed- Newspapers too powerful
-Any real tests have to go to court
-Retrospective action- Ineffective because damage already done

BOTH

-Voluntary- editor more willing to comply- dont have to sign up

FOR

-Keeps press free- vital for democracy

Key words
Moral Panic
Stanley Cohen 1972
Sensationalism


Moral panics are panics across the nation about something happening
The medie instigates it by over exagerating the story
Yes they should because it spreads panic and chaos
No they do not



Publish and be damned

Negative with retrospective action, i.e taken to court, money, damage has already been done. Put onto internet, worldwide, will be copied.

This idea if publish and be damned is to say that you can publish something and I can do nothing about it even if it is ivading my privacy or going against the code, as I would not have enoguh money if I lost, so you can publish it and I will not be effected by what you say, I will not be judged by the newspaper. I will be judged by God.

Introduction to section B exam

50% of time on this section

Contemporary media ragulation-

research of my own choice
at least two media- films, advertising, games
range of media text- range of the above
arguments for and against
film sensorship
reguloation of advertising
press regulation and control
online media
social networking and online world
alternative theories of audience
desensitisation
deregulation



Gloabal media
Media and collective identity
Media in the online age
Post modern media

We media and democracy